668 Monroe Avenue Rochester, NY 14607
(585) 271-2789 (585) 244-3331 FAX firstname.lastname@example.org
Archimage - 668 on the Avenue
Archimage is a real English word that dates back hundreds of years. It means GREAT MAGICIAN. It may seem odd that we chose something no one could pronounce as our business name, but we think it’s a testament to our unconventional approach. (Can you say AHR-kuh-mahj?)
We are probably best described as a highly compact, alternative department store—one that manages to fit a remarkable diversity of unusual merchandise into less than 3000 square feet of floor space. We first opened our doors in 1983, and after nearly 30 years in business relying on word of mouth for our advertising, we're not afraid to say we're very good at what we do.
668 on the Avenue: Monroe Avenue is a storied thoroughfare of commerce and culture like no other in Rochester. Our block has a pretty remarkable history as the hip alternative destination for the kind of shopping experience you might look for in, say, NYC or Toronto. Over the years Archimage has become the anchor store here, but we've never forgotten what "the Avenue" has been for us.